Welcome to Artliner Group
Brand Story
Artliner Group was founded on the principle of embracing modern South African culture. Many of the most popular brands in South Africa are not of South African origin. Artliner Group aims to seal the gap by providing the people of South Africa clothing that is true to South African culture and resonate with the youth.
Inspiration
Artliner Group is ambition represented through fashion, to instill the feeling of determining, the drive to overcome adversity. Its more than just pieces of clothing, to us it means we are YOUR preferred choice of fashion and you view us as a partner on your road to success.
Mission Statement
Artliner Group is meant to personify the youth’s drive to take ownership of their future and making sure that its potential is fulfilled as much as possible. The clothing choice for youth, the dreamer, the visionary who always aims for greatness and remains unsatisfied with anything less.
- Quality
- Affordability
- Sustainability
Vision & Long Term Goals
Artliner aims to become a globally recognized fashion brand known for delivering premium-quality apparel that combines innovation, creativity, and timeless design. Our vision is to create clothing that inspires confidence, self-expression, and individuality while appealing to diverse markets and cultures worldwide.
By maintaining a strong commitment to quality, accessibility, and customer satisfaction, Artliner strives to make premium fashion available to a broad audience. Through continuous innovation, sustainable growth, and exceptional craftsmanship, we seek to establish Artliner as a respected leader in the global fashion industry, setting new standards in design, value, and brand excellence for generations to come.
Values
- 1. Adaptability
- 2. Reasonable
- 3. Trustworthy
- 4. Lasting
- 5. Innovation
- 6. Notable
- 7. Elegant
Unique Selling Proposition
When you wear Artliner, you’re proudly displaying your drive for success, embracing your youth.
“Your drive for success is long-lasting, shouldn’t your clothing be the same?“
Meet The Team
Artliner Group is managed by young, extraordinary individuals who share a passion for what they do. Meet the team who makes Artliner the leading force it is in the fashion sector.
Philani Nyaka
Founder/Chief Executive Officer
Philani founded Artliner in 2023 and due to his creative skills in design has made Artliner a well sought after brand amongst the youth. He also serves as the brand’s chief content content officer who is responsible for developing and approving designs for Artliner Group. His involvement in creative ensures that Artliner stays in demand and maintains its appeal.
Luyanda Mngadi
Chief Operations Officer
Luyanda joined Artliner in March 2025 and since joining Artliner Group, has streamlined the company’s operations further improving the brand’s position as an emerging leader in the sector. His business acumen and knowledge in Public Relations have played a tremendous role in the behind the scenes aspects of Artliner Group and ensuring the targets are met.
Luwanda Ndimande
Chief Marketing Officer
Luwanda joined Artliner in March 2025 and since becoming apart of Artliner Group, has provide some of the most efficient marketing strategies, strategies that have helped keep Artliner at the forefront as a formidable competitor in the highly competitive fashion sector. His understanding of Artliner’s values and its target market has led him to develop content that induces engagement, creating an emotional connection with its customers.
Mfezeko Mbokazi
Chief Content Officer
Mfezeko joined Artliner in March 2025 alongside Luwanda, whom he works in close junction with, has provide immaculate oversight in the company’s processes of creating and distribution of the content that is utilized in marketing across social media. His oversight has provided Artliner with some of the exciting content that the company has produced, when combined with Luwanda’s marketing strategies has gained Artliner a strong following of dedicated customers.
Why You Should Choose Artliner?
Artliner Group is dedicated in ensuring that customers are satisfied with our products, premium but affordable quality and basing our product line-up on the market’s needs and demands.